April 1999

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Key Opinion Leaders – the Key to Successful Change Management

Tom O\’Dea asked:
Introduction
 
Key Opinion Leaders are the most influential people in any group or organization.  If you’re going to lead people, especially a large number of people, you need the help of Key Opinion Leaders.
 
This article defines what and who Key Opinion Leaders are, and how to find them in your organization.
 
What is a [...]