Law of Expansion - Persuasion Strategies - Pt. 10
October 6, 2008
This will be the final installment in my Persuasion Strategies series. Today’s Law of... Read more...
Law of the Ultimate Outcome - Persuasion Strategies - Pt. 9
September 29, 2008
What’s the most important law of persuasion? I think it’s the "Law... Read more...
Law of Follow-Up - Persuasion Strategies Pt. 8
September 23, 2008
Did you know that one of the most important marketing activities... Read more...
Marketing in a Tough Economy
September 15, 2008
I’m taking a break from my Persuasion Series to discuss an issue that’s on everyone’s... Read more...
The Law of Consistency - Persuasion Strategies Part 7
September 9, 2008
This is one of my favorite laws of persuasion and I’ve used it many times very effectively.... Read more...
Law of Personalization - Persuasion Strategies - Pt. 6
September 2, 2008
Last week I talked about the Law of Reciprocity, and now the Law of Personalization takes this one step further. If you... Read more...
The Law of Reciprocity - - Persuasion Strategies - Pt. 5
August 25, 2008
One of the most persuasive things you can do in marketing your services is to give away something... Read more...
Law of The Great Offer - Persuasion Strategies - Pt. 4
August 18, 2008
Ultimately, why do we buy anything? Why do we plunk down our... Read more...
Law of Limited Choice - Persuasion Strategies - Pt. 3
August 11, 2008
We live in a society where the choices seem to be unlimited. But when it comes to persuasion and having your... Read more...
Law of Relatedness - Persuasion Strategies - Pt. 2
August 4, 2008
Last week we talked about how the Law of Social Proof acted to persuade others. When clients... Read more...