Law of Relatedness - Persuasion Strategies - Pt. 2
August 4, 2008
Last week we talked about how the Law of Social Proof acted to persuade others. When clients experience your services and tell their stories, prospects who hear (or read) these stories become more open to the value of your services. The Law of Relatedness... Read more...
Law of Social Proof - Persuasion Strategies - Pt. 1
July 29, 2008
We’d all like to be more persuasive. "If only I could persuade more people to work with me," is a thought I’m sure you’ve had many times. Interestingly, many people equate persuasion with personality. However persuasion... Read more...
Marketing is Dangerous
July 21, 2008
As I write this, I’m sitting here in my rented Camry Hybrid under a tree in Vancouver, Canada. I’m on a final summer vacation to relax after my fun, but grueling, eight-city workshop tour. In the B’n'B where we’re staying, the... Read more...
Online Networking Anyone?
July 14, 2008
This week I finally took the plunge and got very involved in two “Social Networking” groups - LinkedIn and Facebook. For my purposes, the term “Online Networking” seems more accurate as you are making connections, having conversations,... Read more...
The Karate Model of Marketing
July 7, 2008
Before embarking on my workshop tour in June I attended the System Internet Seminar in Chicago. I spoke there as well, but also attended some great presentations and made many valuable connections. One presentation will change my business and my life. Sean... Read more...
Marketing and Values
July 1, 2008
Many people think marketing and values are incompatible. I happen to disagree. Values are at the heart of marketing - your marketing. Here are the list of marketing values that I do my very best to live by. They may fit you as well. Part I - The Approach... Read more...
Playing the Game
June 23, 2008
As I lead my Fast Track Workshops around the country, work with my Marketing Coaches and interact with business owners in general, I pay a lot of attention to how well (or how poorly) people are following my Seven Principles of Marketing. The Seven... Read more...
Life on the Road
June 17, 2008
As I'm officially on vacation, I'll keep today's eZine short. For the past two weeks, I've been on the road leading my "Fast Track to More Clients" Workshops. It's a bit like being a rock star, except the gigs are 11 hours long and there are... Read more...
Hidden Marketing Assets
June 10, 2008
As I'm leading the "Fast Track to More Clients Workshops" around the country (Just did Cincinnati and Detroit - New York is tomorrow), one issue that keeps coming up are hidden marketing assets most Independent Professionals do not take advantage... Read more...
The Remote Control Effect
June 3, 2008
This past week I learned something about TV remote controls that really got me thinking. My stepson is visiting us for a month and wanted more TV channels than basic cable, so we signed up for more channels. Then, when watching TV together, I noticed... Read more...
