Passive or Proactive Marketing?
May 27, 2008
One way to think about your marketing is whether it's passive or proactive. That is, are you just sitting there, waiting for clients to come knocking on your door or are you getting out there and doing the knocking? There are many marketing activities... Read more...
Mastering the “Marketing Conversation”
May 19, 2008
I think it's very useful to break down marketing into its component parts and then study the details and how-tos of each of these parts. My "Marketing Ball Model" breaks the client-attracting process into the following four parts: Part 1. Developing... Read more...
Unstuck = Unstoppable
May 12, 2008
In my recent Certification Workshop to train Action Plan Marketing Coaches we spent some time each day working on getting unstuck. It must have worked. In the first week after the Workshop, the participants had enrolled a total of ten new clients (a... Read more...
Open Sesame - The Follow-up Formula
May 6, 2008
Remember "Ali Baba and the Forty Thieves?" In this story from "A Thousand and One Arabian Nights," Ali Baba discovers the secret words that give him entry to the cave of the Forty Thieves, where a vast treasure is hidden. Simply by uttering the words,... Read more...
The Art of Follow-up
April 29, 2008
You may have heard the assertion that people are more afraid of public speaking than death. I don't yet have the statistics to back it up yet, but I think the fear of picking up the phone and calling someone you don't know, trumps both of these. I've... Read more...
Antidote to Pushy Marketing
April 21, 2008
After last week's eZine on "Playing it Safe" I got this response that Ruby Curran posted on my blog: "I am enthusiastic and passionate about my business, but I must admit, I do a good job of keeping it to myself - unless someone shows an interest during... Read more...
Playing It Safe?
April 14, 2008
Note: today's eZine just may offend you. Please don't read if you don't like being challenged. You have been warned. In the InfoGuru Marketing Manual, I discuss the most successful way to promote professional services. Understanding this approach can... Read more...
Outside the Marketing Comfort Zone
April 7, 2008
Last week I stated that "there are no marketing breakthroughs inside the comfort zone." When you are stuck in the marketing comfort zone, by definition, you will avoid doing *anything* that is uncomfortable. And so the *only* way to get outside of... Read more...
The Marketing Comfort Zone
April 1, 2008
There's a famous quote attributed to several people such as Benjamin Franklin and Albert Einstein (nobody really knows the source) that goes something like this: "The definition of insanity is doing the same thing over and over again and expecting different... Read more...
What is a Marketing Breakthrough?
March 24, 2008
In my "Fast Track to More Clients" workshops I'm promising a "breakthrough in your ability to attract more clients." Is that just marketing hype or is a breakthrough something that is both real and possible? One dictionary definition of breakthrough... Read more...
