Tweaking Your Campaign
March 18, 2008
For the past few weeks I've been talking about marketing campaigns, and integrating the five Marketing Elements to clearly communicate your message to your target audience. And then I used my upcoming summer workshops, "The Fast Track to More Clients"... Read more...
Anatomy of an Online Promotiton
March 11, 2008
In the last two issues of More Clients, I've discussed the importance of clarity in your marketing and how to design effective marketing campaigns that integrate the elements of clarity. This week, I'm going to share a case study - the current online... Read more...
Getting Clients Fast
March 4, 2008
Last week I discussed the importance of clarity in all aspects of your marketing; no clarity equals poor marketing results. This week I want to focus on how to leverage that clarity to attract clients quickly. First let's review the five marketing... Read more...
The Marketing Clarity Test
February 26, 2008
Today is the final day of a two-week Hawaiian vacation. I've tried not to think about marketing too much, but believe, me, marketing is alive and well here in paradise. Every tourist-oriented business is doing everything possible to compete for one's... Read more...
Conquering Marketing Fears - Part II
February 19, 2008
In last week's More Clients, I was rather blunt about how people are afraid of people and how that impacts their marketing. In general, the fear of being judged, fear of ridicule and fear of rejection are at the top of the "Fear Hit Parade."... Read more...
Conquering Marketing Fears
February 11, 2008
If someone gave me a magic wand that I could use to solve any marketing issue my subscribers and customers faced, what would that issue be? Only one comes to mind. I suspect it was the same issue fifty years ago and would be the same issue fifty years... Read more...
The Key to Inspiration
February 5, 2008
Today is "Super Tuesday" and the candidates for both parties are doing their best to win our votes on this pivotal primary election day. (Don't forget to vote!) One word we've heard a lot in this primary season is "inspiration." Many... Read more...
A Dangerous Word
January 29, 2008
A word you hear bandied around a lot these days is "Recesssion." A recession, or slowdown in the economy, is part of a natural economic cycle. Things go up, things go down. There are good times economically and not so good times. No big deal. I... Read more...
Accelerating Client Results
January 22, 2008
When it really comes down to it, is there any thing more important in your business than helping your clients produce outstanding results? Producing Great Clients Results Builds Your Business When you ask the average Independent Professional where... Read more...
Timing Your Offers
January 15, 2008
I've noticed an interesting phenomenon in marketing and selling. When you make an offer, you sell something, when you don't make an offer you don't sell anything. I know this sounds simplistic, but in many ways it's really at the heart of successful... Read more...
