Marketing and Values
July 1, 2008
Many people think marketing and values are incompatible. I happen to disagree. Values are at the heart of marketing - your marketing. Here are the list of marketing values that I do my very best to live by. They may fit you as well. Part I - The Approach... Read more...
Playing the Game
June 23, 2008
As I lead my Fast Track Workshops around the country, work with my Marketing Coaches and interact with business owners in general, I pay a lot of attention to how well (or how poorly) people are following my Seven Principles of Marketing. The Seven... Read more...
Life on the Road
June 17, 2008
As I'm officially on vacation, I'll keep today's eZine short. For the past two weeks, I've been on the road leading my "Fast Track to More Clients" Workshops. It's a bit like being a rock star, except the gigs are 11 hours long and there are... Read more...
Hidden Marketing Assets
June 10, 2008
As I'm leading the "Fast Track to More Clients Workshops" around the country (Just did Cincinnati and Detroit - New York is tomorrow), one issue that keeps coming up are hidden marketing assets most Independent Professionals do not take advantage... Read more...
The Remote Control Effect
June 3, 2008
This past week I learned something about TV remote controls that really got me thinking. My stepson is visiting us for a month and wanted more TV channels than basic cable, so we signed up for more channels. Then, when watching TV together, I noticed... Read more...
Passive or Proactive Marketing?
May 27, 2008
One way to think about your marketing is whether it's passive or proactive. That is, are you just sitting there, waiting for clients to come knocking on your door or are you getting out there and doing the knocking? There are many marketing activities... Read more...
Mastering the “Marketing Conversation”
May 19, 2008
I think it's very useful to break down marketing into its component parts and then study the details and how-tos of each of these parts. My "Marketing Ball Model" breaks the client-attracting process into the following four parts: Part 1. Developing... Read more...
Unstuck = Unstoppable
May 12, 2008
In my recent Certification Workshop to train Action Plan Marketing Coaches we spent some time each day working on getting unstuck. It must have worked. In the first week after the Workshop, the participants had enrolled a total of ten new clients (a... Read more...
Open Sesame - The Follow-up Formula
May 6, 2008
Remember "Ali Baba and the Forty Thieves?" In this story from "A Thousand and One Arabian Nights," Ali Baba discovers the secret words that give him entry to the cave of the Forty Thieves, where a vast treasure is hidden. Simply by uttering the words,... Read more...
The Art of Follow-up
April 29, 2008
You may have heard the assertion that people are more afraid of public speaking than death. I don't yet have the statistics to back it up yet, but I think the fear of picking up the phone and calling someone you don't know, trumps both of these. I've... Read more...
