The Contribution Factor
January 5, 2009
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Scam targeting small and medium businesses
December 19, 2008
I received the following email a few days ago. From my experience working with an investment bank, I know that VCs NEVER send out such emails soliciting clients. This is most likely a scam. This is the first time I have received one. Beware of such emails... Read more...
If You’re Fearing the Economy…
December 16, 2008
Today I received a link to an article in the New York Times by neuroeconomist, Dr. Gregory Berns, that hits the nail on the head about what people are going through in this economic downturn: "Everyone I know is scared. Workers’ fear has generalized... Read more...
Yes You Can!
December 9, 2008
On Thanksgiving day I saw one of the most inspiring and moving TV shows of my life. It was called "CNN Heroes" (on CNN, of course), and it featured ten ordinary but extraordinary people who had done some amazing things to help people in need.... Read more...
Selling High-End Programs
December 2, 2008
Last week, I told you that listening was the biggest secret to marketing success. Sadly, most won’t pay attention to this as they are out there looking for the "silver bullet of marketing." A marketing silver bullet is a strategy that... Read more...
THE Secret of Marketing Success
November 24, 2008
I know this is a bold title. But very few Independent Professionals are aware of how powerful this secret is (let alone what it is). It’s THE key to making your marketing work, attracting more clients, and taking the struggle out of marketing. It’s... Read more...
Making a Marketing Commitment
November 18, 2008
Remember that part in star Wars where Luke says "I’ll try," and Yoda says, "There is no try, only DO!" Yoda was talking about commitment, and from my experience that is sorely lacking when people talk about marketing their... Read more...
The Spirit of Selfless Selling
November 11, 2008
The words "sell, sales and selling" may be the most misunderstood in the English language. We see selling as a necessary evil, something to be avoided at all costs, an undertaking that’s rather unsavory, maybe even unethical, and certainly... Read more...
Election Messages
November 3, 2008
By the end of today we’ll know who the next president of the United states will be. As you know, it’s an historic election that’s sure to change the direction of the United States (and perhaps the world). But what you may not have considered... Read more...
Your Enthusiasm Quotient
October 27, 2008
For the past few weeks I’ve been burning the midnight oil to complete my updated web site, online Fast Track Program, and the new Action Plan Marketing Club. In the process of putting the finishing touches on the APM Club on Sunday, I was updating... Read more...
