Packaging Improvement
April 9, 2008
McDonald’s Branding Makes Food Tastier for Tots Researchers at Stanford University have found that children tend to rate food that is wrapped up in McDonald’s-branded paper as tasting better than the same food wrapped in plain paper —... Read more...
Outside the Marketing Comfort Zone
April 7, 2008
Last week I stated that "there are no marketing breakthroughs inside the comfort zone." When you are stuck in the marketing comfort zone, by definition, you will avoid doing *anything* that is uncomfortable. And so the *only* way to get outside of... Read more...
Right here, right now with EDM
April 1, 2008
(Posed by guest blogger, James Taylor) Richard Higginbotham wrote a nice little post over on mycustomer.com called "Right here, right now: Event-triggered marketing". The use of enterprise decision management or EDM to deliver on this kind of customer-centric,... Read more...
The Marketing Comfort Zone
April 1, 2008
There's a famous quote attributed to several people such as Benjamin Franklin and Albert Einstein (nobody really knows the source) that goes something like this: "The definition of insanity is doing the same thing over and over again and expecting different... Read more...
What is a Marketing Breakthrough?
March 24, 2008
In my "Fast Track to More Clients" workshops I'm promising a "breakthrough in your ability to attract more clients." Is that just marketing hype or is a breakthrough something that is both real and possible? One dictionary definition of breakthrough... Read more...
Tweaking Your Campaign
March 18, 2008
For the past few weeks I've been talking about marketing campaigns, and integrating the five Marketing Elements to clearly communicate your message to your target audience. And then I used my upcoming summer workshops, "The Fast Track to More Clients"... Read more...
Anatomy of an Online Promotiton
March 11, 2008
In the last two issues of More Clients, I've discussed the importance of clarity in your marketing and how to design effective marketing campaigns that integrate the elements of clarity. This week, I'm going to share a case study - the current online... Read more...
Win $25,000 in Products and Services from Dell
March 6, 2008
I was recently informed of Dell’s small and medium business contest that I thought was worth passing along to my readers - especially in Atlantic Canada.. Once again Dell is holding its annual Dell Small Business Excellence Award, rewarding the... Read more...
Getting Clients Fast
March 4, 2008
Last week I discussed the importance of clarity in all aspects of your marketing; no clarity equals poor marketing results. This week I want to focus on how to leverage that clarity to attract clients quickly. First let's review the five marketing... Read more...
Here’s how Enteprise Decision Management puts location awareness to work
February 29, 2008
(Posted by guest blogger, James Taylor) I saw this post by Charlie Bess of EDS today - Location awareness -- the tip of the iceberg. Charlie makes the great point that knowing where something or someone is (location awareness) is just an enabler... Read more...
