The Marketing Clarity Test
February 26, 2008
Today is the final day of a two-week Hawaiian vacation. I've tried not to think about marketing too much, but believe, me, marketing is alive and well here in paradise. Every tourist-oriented business is doing everything possible to compete for one's... Read more...
Conquering Marketing Fears - Part II
February 19, 2008
In last week's More Clients, I was rather blunt about how people are afraid of people and how that impacts their marketing. In general, the fear of being judged, fear of ridicule and fear of rejection are at the top of the "Fear Hit Parade."... Read more...
Conquering Marketing Fears
February 11, 2008
If someone gave me a magic wand that I could use to solve any marketing issue my subscribers and customers faced, what would that issue be? Only one comes to mind. I suspect it was the same issue fifty years ago and would be the same issue fifty years... Read more...
The Key to Inspiration
February 5, 2008
Today is "Super Tuesday" and the candidates for both parties are doing their best to win our votes on this pivotal primary election day. (Don't forget to vote!) One word we've heard a lot in this primary season is "inspiration." Many... Read more...
A Dangerous Word
January 29, 2008
A word you hear bandied around a lot these days is "Recesssion." A recession, or slowdown in the economy, is part of a natural economic cycle. Things go up, things go down. There are good times economically and not so good times. No big deal. I... Read more...
Customer Interaction Management needs EDM
January 25, 2008
(Posted by guest blogger, James Taylor)It seems to be customer interaction week (month) on my blogs. Today I finished reading an article that prompted this post - Service-Oriented Customer Interaction Management by Ashutosh Roy of eGain. There... Read more...
Accelerating Client Results
January 22, 2008
When it really comes down to it, is there any thing more important in your business than helping your clients produce outstanding results? Producing Great Clients Results Builds Your Business When you ask the average Independent Professional where... Read more...
Using EDM to deliver event-based marketing
January 15, 2008
(Posted by guest blogger, James Taylor) Adam Sarner at Gartner published Five Steps to Successful Event-Triggered Marketing last week. The abstract of this paper says:Successful event-triggered marketing is a process of identification, categorization,... Read more...
Timing Your Offers
January 15, 2008
I've noticed an interesting phenomenon in marketing and selling. When you make an offer, you sell something, when you don't make an offer you don't sell anything. I know this sounds simplistic, but in many ways it's really at the heart of successful... Read more...
The Art of Renewal
January 8, 2008
A few years ago I read something interesting about vacations. It said that the more vacations you take, the more money you make. If you think about that, it's a pretty nice idea (if in fact it's true). This year I decided to believe it and scheduled... Read more...
