The Law of Reciprocity - - Persuasion Strategies - Pt. 5
August 25, 2008
One of the most persuasive things you can do in marketing your services is to give away something for free. When a prospect receives something... Read more...
Law of The Great Offer - Persuasion Strategies - Pt. 4
August 18, 2008
Ultimately, why do we buy anything? Why do we plunk down our hard-earned cash for products or services? We have to feel, at some level, that... Read more...
Law of Limited Choice - Persuasion Strategies - Pt. 3
August 11, 2008
We live in a society where the choices seem to be unlimited. But when it comes to persuasion and having your prospects make a choice, it’s often a better strategy... Read more...
Law of Relatedness - Persuasion Strategies - Pt. 2
August 4, 2008
Last week we talked about how the Law of Social Proof acted to persuade others. When clients experience your services and tell their stories, prospects who... Read more...
Law of Social Proof - Persuasion Strategies - Pt. 1
July 29, 2008
We’d all like to be more persuasive. "If only I could persuade more people to work with me," is a thought I’m sure you’ve... Read more...
Marketing is Dangerous
July 21, 2008
As I write this, I′m sitting here in my rented Camry Hybrid under a tree in Vancouver, Canada. I′m on a final summer vacation to relax after my fun, but... Read more...
Online Networking Anyone?
July 14, 2008
This week I finally took the plunge and got very involved in two “Social Networking” groups - LinkedIn and Facebook. For my purposes, the term “Online Networking”... Read more...
The Karate Model of Marketing
July 7, 2008
Before embarking on my workshop tour in June I attended the System Internet Seminar in Chicago. I spoke there as well, but also attended some great presentations and made many valuable connections. One presentation will change my business and my life. Sean... Read more...
Marketing and Values
July 1, 2008
Many people think marketing and values are incompatible. I happen to disagree. Values are at the heart of marketing - your marketing. Here are the list of marketing values that I do my very best to live by. They may fit you as well. Part I - The Approach... Read more...
Playing the Game
June 23, 2008
As I lead my Fast Track Workshops around the country, work with my Marketing Coaches and interact with business owners in general, I pay a lot of attention to how well (or how poorly) people are following my Seven Principles of Marketing. The Seven... Read more...
