What’s Your Plan?
October 13, 2008
In a couple weeks I’m going to be launching a new service. Today’s eZine is a brief preview of that service, but it’s also a look at how to structure your business in challenging economic times. My service will be a monthly online... Read more...
Law of Expansion - Persuasion Strategies - Pt. 10
October 6, 2008
This will be the final installment in my Persuasion Strategies series. Today’s Law of Persuasion, the Law of Expansion, was triggered by the current news in the stock market. Right now, things aren’t looking too rosy economically are they?... Read more...
Law of the Ultimate Outcome - Persuasion Strategies - Pt. 9
September 29, 2008
What’s the most important law of persuasion? I think it’s the "Law of the Ultimate Outcome," because no other marketing law impacts every single part of your business. Everyone’s heard of a ‘marketing message’... Read more...
Law of Follow-Up - Persuasion Strategies Pt. 8
September 23, 2008
Did you know that one of the most important marketing activities is also a law of persuasion? This activity is one of the most feared of all marketing activities, and this law is one of the most important laws of persuasion. What is this activity and... Read more...
Marketing in a Tough Economy
September 15, 2008
I’m taking a break from my Persuasion Series to discuss an issue that’s on everyone’s mind right now. "What is going to happen to my business if the economy keeps spiraling downwards?" There’s a lot of shocking financial... Read more...
The Law of Consistency - Persuasion Strategies Part 7
September 9, 2008
This is one of my favorite laws of persuasion and I’ve used it many times very effectively. You might also call it "the law of small requests." The essence of the law is this: If you make a small request of someone to do something and... Read more...
Law of Personalization - Persuasion Strategies - Pt. 6
September 2, 2008
Last week I talked about the Law of Reciprocity, and now the Law of Personalization takes this one step further. If you personalize your marketing communications you will find your ability to persuade increases dramatically. The book that is the source... Read more...
The Law of Reciprocity - - Persuasion Strategies - Pt. 5
August 25, 2008
One of the most persuasive things you can do in marketing your services is to give away something for free. When a prospect receives something free from you, they feel obligated to reciprocate in some manner. This law of reciprocity should be at the... Read more...
Law of The Great Offer - Persuasion Strategies - Pt. 4
August 18, 2008
Ultimately, why do we buy anything? Why do we plunk down our hard-earned cash for products or services? We have to feel, at some level, that what is offered is a good, or even great deal. This applies to everything from grocery store products to high-end... Read more...
Law of Limited Choice - Persuasion Strategies - Pt. 3
August 11, 2008
We live in a society where the choices seem to be unlimited. But when it comes to persuasion and having your prospects make a choice, it’s often a better strategy to offer a limited choice. Ever browse the supermarket aisle in search of a new product?... Read more...
